Because INTEGRIS is determined to raise awareness of men's health issues, we have implemented an innovative men’s health initiative, Men's Health University (a.k.a. Men-U). It's designed to educate men and their families on the importance of men taking charge of their own health. Established in 2004, Men-U consists of free screenings and information, physician seminars, an annual wellness fair, (the 2006 event drew more than 700 people), and this website devoted solely to men's health. We’ve reached the point where men’s health problems and early mortality have been accepted as fact or a way of life. But it doesn’t have to be that way. There is much that men could do to lengthen their lives.